Most product campaigns need film and stills. Most brands buy them separately, from two vendors, and then spend part of the budget reconciling the difference between them.
Here they come from the same shoot. The still matches the frame because it is the same setup, the same light and the same day, and there is no gap between what was approved and what arrives.
Research published in the Journal of Marketing Research by Jung and Dubois, across 12 experiments with 27,227 participants, found that a product shown in slow motion is perceived as more luxurious than the same product at regular speed, and that the effect carried through to purchase intent and ad click rates.
The effect weakens when video blurriness or buffering impairs the immersive viewing experience afforded by slow motion.
Which is why the finished film is delivered in a form that plays cleanly wherever it runs, rather than only looking right in review.
Corona Light, for GSD&M and Constellation Brands. Absolut with Ocean Spray. Chivas Regal XV. El Silencio across three expressions. Guayaki. Kirin. Larceny Bourbon. Elijah Craig and Rittenhouse Rye, for Method One.
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Corona Light, for GSD&M and Constellation Brands. Absolut with Ocean Spray. Chivas Regal XV. El Silencio across three expressions. Guayaki. Kirin. Larceny Bourbon. Elijah Craig and Rittenhouse Rye, for Method One.